Top 3 Mistakes Most Wedding Photographers Make When it Comes to Marketing Their Business
Mistake #1: Referrals
The majority of wedding photographers rely on referrals from clients and wedding vendors as their main marketing strategy.
Mistake #2: Posting 24/7
Most wedding photographers post pictures on Instagram, Facebook and blog multiple times a day hoping to get lots of followers/fans that will turn into clients.
Mistake #3: Affiliate Websites
Most wedding photographers depend on affiliate websites such as WeddingWire and The Knot to get more clients.
Why These Strategies Are Not Effective And Grow Your Business Really Slowly
Referrals
There is nothing wrong with using the power of referrals as a way of marketing your business. However, the referral strategy becomes a bad bet when you are using it as the only business development strategy because it is slow and unpredictable. The idea that business should come to you is becoming antiquated. “Grow” is an active verb, not a passive noun.
Posting 24/7
A lot of wedding photographers post pictures multiple times a day on Instagram, on Facebook and even their blog. Which is great if you want brand awareness. But if your goal is to book dream wedding couples, doing it this way is very slow, unreliable and eventually becomes very exhausting.
Myth Strategy #3: Affiliate Websites
Signing up for affiliate websites such as WeddingWire, The Knot and so on is very popular among wedding photographers because it’s easy and simple. However, when you sign up you are drowning in the sea of wedding photographers. It is impossible to stand out because on these kind of websites – it’s all about the price . Even worse, you are paying up to $3000 per year to be basically invisible. .